Aided Awareness

The proportion of people that select an option in a Multiple Response Question that asks about awareness. For example, the aided awareness for Coca-Cola is the proportion of people who select the brand when asked a question like

Please select the names of all the brands that you have heard of from the list below.
[] Coke
[] Pepsi
[] Fanta
[] Other

Also known as

Prompted Awareness

See also

• Unaided Awareness
• Top Of Mind Awareness