Sampling Frame

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The list of possible observations in the population from which a sample is selected.

Common examples of sampling frames include:

  • Telephone directories.
  • Delivery Point IDs, which are lists of all the postal addresses in Australia.
  • Lists of customers’ email addresses.
  • Online panels, which are databases of people willing to participate in market research in return for pay or prizes.
  • Lists of people willing to participate in focus groups and depth interviews (these lists are held by recruiters).