What is your sex?
1 = Male
2 = Female

How old are you?
1 = Less than 18 years
2 = 18 to 24 years
3 = 25 to 34 years
4 = 35 to 44 years
5 = 45 to 54 years
6 = 55 to 64 years
7 = 65 years or older

Region
1 = MidWest
2 = NorthEast
3 = South
4 = West

White For example, German, Irish, English, Italian, Polish, French, etc.
0 = Not Selected
1 = Selected

American Indian or Alaska Native For example, Navajo Nation, Blackfeet Tribe, Mayan, Aztec, Native Village of Barrow Inupiat Traditional Government, Nome Eskimo Community, etc.
0 = Not Selected
1 = Yes

How often do you watch a movie on average?
1 = More than once a week
2 = Once a week
3 = Once every 2 weeks
4 = Once a month
5 = A few times a year
6 = Hardly ever

How do you most commonly watch a movie?
1 = At the cinema
2 = Using a streaming service (e.g. Netflix, Disney+)
3 = Using physical media (e.g. DVD, Blu-ray)
4 = TV
5 = On a plane
6 = Other

What is your favorite movie genre?
1 = Action
2 = Romance
3 = Comedy
4 = Horror/Thriller
5 = Other

watching movies at home to watching movies at the cinema
1 = Strongly Agree
2 = Agree
3 = No Preference
4 = Disagree
5 = Strongly Disagree