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Something that is done to the participants in an experiment. Common examples are:

  • In a concept test respondents are shown different concept boards and each of these concepts is a 'treatment'.
  • In a pricing experiment, the different levels of price shown to different respondents are the different treatments.
  • In a medical trials the patients (i.e., the units) may be exposed to one of the following five treatments: no medication, no medication with a placebo, 5mg, 10mg or 15mg of a medication.

Also known as

  • Experimental treatment.
  • Condition.
  • Experimental condition.
  • Manipulation.
  • Attribute level.
  • Profile.

See also