Top Of Mind Awareness

The first object mentioned in an Open-Ended Question that asks about awareness. For example, the Top Of Mind Awareness for Coca-Cola is the proportion of people who mention the brand first when asked something like Please type the names of all the brands of soft drink you can think of into the box below.

Also known as

• TOM
• Top-of-mind awareness

See also

• Unaided Awareness
• Aided Awareness