Unaided Awareness

The proportion of people that mention the the object of interest in an Open-Ended Question which asks about awareness. For example, the unaided awareness for Coca-Cola is the proportion of people who mention the brand when asked something like Please type the names of all the brands of soft drink you can think of into the box below.

Also known as

Spontaneous awareness

See also

• Top Of Mind Awareness
• Aided Awareness